Our values
Excellence & Expertise
We are a dedicated team, with many of us contributing as volunteers. Each of us brings different skills and cultural backgrounds, but we all share a deep concern for climate change, biodiversity loss, and the fate of our vital ecosystems.
We are supported by a network of experienced forestry experts and scientists, recognized for their expertise.
We only partner with premier reforestation projects that deliver every essential benefit of trees.
Ethics & Integrity
We are committed to a clear and unambiguous communication.
We share only accurate and honest news based on facts and verifiable, traceable sources.
We use only authentic and unedited photos and other media content.
We exclusively partner with sustainable projects not involved in any harmful practices.
We never accept contributions from harmful industries (e.g., the tobacco industry).
Transpacency & Efficiency
We publish bi-quarterly financial reports, audited at the end of each fiscal year.
We also release annual impact reports to track project progress, which are certified by independent third-party auditors.
We use our resources efficiently to avoid excessive expenditures on IT platforms & marketing campaigns.
Our lean organization minimizes overhead and other fixed costs.
We reinvest 100% of our profits in tree planting